When you think of Generation Z, a few things might come to mind: crop tops, TikTok dances, or kids eating laundry detergent pods. But, believe it or not, Generation Z is now graduating and stepping into your workplace.
As a recent college graduate myself and a proud member of Gen Z, I’ve stepped into the professional marketing world with a slightly different point of view. We are the first generation to have grown up with widespread access to social media, which gives our age group a distinct set of values that sets us apart from previous generations.
As we began downloading our first social media apps, we were met with platforms already saturated with photoshopped Instagram models, trending YouTube bloggers, and corporate Twitter accounts, all trying their best to appear relevant and relatable.
This has equipped our generation with a unique talent for determining what content is actually real and what is fake. Having been immersed in a sea of social content that often feels insincere, performative, and contrived, Gen Z actively seeks something different—namely, authenticity.
Working at Haven Marketing, I see firsthand the value of this perspective. In an industry often criticized for insincere and performative content, Gen Z’s craving for authenticity drives change. My generation rejects contrived marketing tactics and instead advocates for genuine, transparent communication. This push for authenticity is not just a trend but a fundamental shift in how brands need to connect with audiences moving forward.
My experience at Haven Marketing has shown me the power of Gen Z in shaping the future of marketing. I believe our insights and values are critical in crafting campaigns that truly resonate, making our presence in this industry not just beneficial but essential.
